Questão #13957002010

Inglês

Read the text below and answer questions 46, 47

and 48.

BRACE YOURSELF FOR THE REAL-TIME WEB

London, England (CNN) -- Real-time is a top 10

Web trend for 2010, I proposed in this column last

week. Now the stage is set: Google this week

launched real-time search, bringing live updates from

Twitter, Facebook, MySpace and more into a scrolling

pane in your Google search results.

How will the real-time trend evolve in 2010? Rapidly,

no doubt. Why will it sweep the Web? Because it

fuels our insatiable info-addiction.

What's driving this real-time trend anyway? In large

part, lowered barriers to content creation: Posting a

140-character update to Twitter is so effortless that

Web users are becoming conditioned to create.

They've learned to expect a response, too: The

immediate feedback provided by Facebook

comments and Twitter replies is an incentive to make

continued contributions.

But the real answer may be in our heads. These

technologies are literally addictive, says psychologist

Susan Weinschenk, fueling a dopamine-induced

loop of seeking behavior and instantaneous reward.

A vast array of Web sites and applications will try to

capitalize on the real-time Web in 2010, serving our

need to be engaged in the moment. Serving, perhaps,

but never quite satisfying.

Do you ever feel like you are addicted to email or

Twitter or texting, Weinschenk asks.

Of course you are. We all are ... and soon we'll be

addicted to a whole lot more.

Fonte: http://www.cnn.com/2009/

According to the author, why will real-time web evolve in 2010?