Inglês — L. interpretação de texto - reading comprehension
How to dig out from the information avalancheMajority of workers feel overwhelmed by deluge of data,survey findsBy Eve Tahminciogluupdated 8:18 p.m. ET March 16, 2008Don't expect Shaun Osher, the CEO of Core GroupMarketing in New York, to answer your e-mail right away.He has stopped responding to e-mails every minute andonly checks his e-mail account twice a day. He also startedturning off his BlackBerry during meetings.This tactic has made him so much more productivethat earlier this year he held a meeting with his staff of 50and strongly suggested that they stop relying so heavilyon e-mail and actually start calling clients on the phone.And, he requested his employees put cell phones andPDAs on silent mode during meetings, as well as curtailthe common practice of cc-ing everybody when sendingout an e-mail. There was so much redundancy, so muchunnecessary work, he explains. One person could handlean issue that shouldtake two minutes, but when an emailgoes out and five people get cc-ed, then everybodyresponds to it and there's a snowball effect.It's not that Osher has anything against technology. Infact, he loves it. The problem is, last year he realized hewas inundated with so many e-mails and so muchinformation in general that he began to experience dataoverload. In the beginning, e-mail and all this data was agreat phenomenon, revolutionizing what we do. But thependulum has swung way too much to the other side, hemaintains. We're less productive.Osher isn't the only one out there under a dataavalanche. Thanks to technological innovations, you canbe talking to a customer on your cell phone, answering aLinkedIn invitation on your laptop, and responding to emailon your PDA all at the same time. Besides, duringtough economic times, who will want to miss anyinformation when your job could be on the line if you indulgein the luxury of being offline?Turns out, seven out of 10office workers in the United States feel overwhelmed byinformation in the workplace, and more than two in fivesay they are headed for a data breaking point, accordingto a recently released Workplace Productivity Survey.Mike Walsh, CEO of LexisNexis U.S. Legal Markets,says there are a host of reasons we're all on the informationbrink: exponential growth of the size of the information'haystack,' the immensity and immediacy of digitalcommunications, and the fact that professionals are notbeing provided with sufficient tools and training to helpthem keep pace with the growing information burden.Ellen Kossek, a professor from Michigan State, believeswe are less productive in this age of 24-7 technology, andour multitasking mentality has spawned a not-mentallypresentsociety. We're becoming an attention-deficitdisorder society switching back and forth like crazy,Kossek says. We're connected all the time.We'reworking on planes, in coffee shops, working on theweekends. Work is very seductive, but yet we're actuallyless effective.The key to getting your head above the data flood,according to workplace experts, is managing and reducingthe information you're bombarded with. 2008 MSNBC Interactive - (slightly adapted)http://www.msnbc.msn.com/id/23636252/
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